Event Sponsors
Enjoy a lovely breakfast buffet while networking with other Greater Pasco Chamber Members and listen to October's guest speaker from The Laker/Lutz News.
Topic: How to Leverage Digital Marketing in an Economic Downturn
Is digital marketing recession-proof? We’ll dive into factors you should consider when shifts in the economy are taking place, like changes in strategies, your messaging, and why adjusting - not pulling - your advertising budget could financially do more harm than good. Studies show patterns in consumers’ behavior and marketing strategies that can either propel or undermine performance and ROI. We’ll discuss the importance of understanding the evolving consumption patterns and fine-tune their strategies accordingly. Let’s turn the downturn upside down.
Guest Speaker: Sara Oglesby
Sara Oglesby is the Director of Digital Marketing for Street Media, the parent company for the Laker/Lutz News as well as 9 other publications nationwide. She started out in advertising at the Atlanta Journal and Constitution over 26 years ago while also attending Georgia State University. Throughout the years, she has also worked in Public Relations, Journalism and Magazine – but her focus for the last 12 years has been working in the digital marketing space. She has multiple certifications and is constantly working to increase her knowledge and experience every day so that she may help customers navigate through the ever-evolving world of digital marketing.
Topic: How to Leverage Digital Marketing in an Economic Downturn
Is digital marketing recession-proof? We’ll dive into factors you should consider when shifts in the economy are taking place, like changes in strategies, your messaging, and why adjusting - not pulling - your advertising budget could financially do more harm than good. Studies show patterns in consumers’ behavior and marketing strategies that can either propel or undermine performance and ROI. We’ll discuss the importance of understanding the evolving consumption patterns and fine-tune their strategies accordingly. Let’s turn the downturn upside down.
Guest Speaker: Sara Oglesby
Sara Oglesby is the Director of Digital Marketing for Street Media, the parent company for the Laker/Lutz News as well as 9 other publications nationwide. She started out in advertising at the Atlanta Journal and Constitution over 26 years ago while also attending Georgia State University. Throughout the years, she has also worked in Public Relations, Journalism and Magazine – but her focus for the last 12 years has been working in the digital marketing space. She has multiple certifications and is constantly working to increase her knowledge and experience every day so that she may help customers navigate through the ever-evolving world of digital marketing.
Date and Time
Tuesday Nov 1, 2022
8:00 AM - 9:00 AM EDT
DOORS OPEN AT 7:30AM FOR CHECK IN / BREAKFAST
MEETING BEGINS AT 8:00 AM
Location
Plantation Palms Golf Club
23253 Plantation Palms Blvd.
Land O' Lakes, FL 34639
Contact Information
727-842-7651
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