The economic landscape is constantly changing, and businesses must be prepared to make necessary website changes in order to stay competitive. Making the right updates to your website can help you boost sales even in uncertain economic times, as well as give you peace of mind in the process. The Greater Pasco Chamber of Commerce is here to help with some tips on how to get started.
Make Sure Navigation Is Simple
The first step in making sure your website is easy to navigate is to create an intuitive layout that allows customers to find what they need quickly and easily. Make sure that all important information is clearly visible on the homepage, and consider adding a search bar so customers can quickly locate specific products or services. Additionally, adding breadcrumb navigation will help customers track where they’ve been while browsing your site.
Give Them A Place To Talk You Up
Adding customer testimonials to your website can be a great way to build trust with potential customers. Testimonials provide social proof that others have had positive experiences with your business, which can encourage others to buy from you as well. Be sure to include customer photos and quotes along with the testimonials so potential customers can get a better sense of who they’re buying from.
Make SEO Practices A Priority
Search engine optimization (SEO) best practices are essential for any business looking to make its website more visible online. This includes optimizing titles, descriptions, headings, images, content, and more for relevant keywords related to your business. Additionally, link building can help you improve your rankings by creating backlinks from other websites back to yours.
Refresh Your Content Continually
Keeping content fresh is key when it comes to improving the user experience on your website. Consider adding new blog posts regularly, or updating existing content with new information or visuals so visitors will keep coming back for more. Additionally, responding promptly to customer inquiries shows that you care about their experience, which could lead them closer to making a purchase decision.
Make Fixes Quickly
Broken pages can be a major turn-off for potential customers since it suggests that the business doesn’t take its site seriously enough or isn’t paying attention when it comes to maintenance. If you don’t have access to an IT professional, then learning basic coding skills such as HTML/CSS/JavaScript can help you address broken pages before they become too much of an issue down the line. Take a look online for coding courses or tutorials that will allow you to stay on top of your site.
Use PDF Tools For Protection
Using PDFs (Portable Document Format) files on your site is a great way to protect both yourself and your customers from any legal issues that may arise due to inaccurate product descriptions or other related matters down the line. PDFs also allow you to easily share documents without worrying about formatting issues, since they are viewable across multiple platforms without any additional adjustments needed beforehand. Click here for more info about utilizing PDF tools to obtain signatures, fill in forms, and more.
Making strategic updates to your website in uncertain economic times can help ensure that it stands out amongst competitors while also providing added security for both yourself and potential customers alike. By utilizing PDF tools, staying on top of your content, and prioritizing SEO tactics, you can ensure that your site provides everything your customers need. Doing so will give you peace of mind that you're well-equipped to handle anything the economy can throw at your business.
The Greater Pasco Chamber of Commerce is here to help your small business find success. Take a look at the resources we offer and consider joining today.
